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Solid Gold Jewelry

Never Plated. Never Vermeil.

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1956 - Our Story Begins

Our story began three generations ago with our founders, an ambitious husband and wife duo. She was passionate about jewelry, and he was a businessman. Together, they opened a crystal shop named La Bijouterie which quickly gained popularity among the Beirut elite.

After more than a decade of success, they made the tough decision to leave the country due to the looming Lebanese Civil War. In a hurry, they left everything but their gold jewelry behind, knowing full well that only solid gold jewelry would increase in value and maintain its appeal over time.